LINKED : LIQUID : LIVE. Create stories that provokes positive conversations and advocacy. Linked, Liquid & Live Content approach not only helps engage audiences with breakthrough content, but more importantly, ensures Coca Cola remains an active and ongoing part of the topical cultural dialogue.
Technology & creativity has the power to solve many real world issues. If we could pull together the nation’s brightest minds, much can be achieved in any country. Coca Cola Dreamland is a project that allows the nation to contribute and empower local talents in solving critical community issues through creativity and use of technology.
Every purchase of Coca-Cola contributes 10 cents to the Coca Cola Dreamland fund, with the total amount shown on the website along with a call to action to submit their Dreamland ideas of solving issues within the country, large or small. A panel is put together to evaluate the proposals and funding is given to the winners.