Coca Cola

Dreamland (Proposal)

The Challenge

LINKED : LIQUID : LIVE. Create stories that provokes positive conversations and advocacy. Linked, Liquid & Live Content approach not only helps engage audiences with breakthrough content, but more importantly, ensures Coca Cola remains an active and ongoing part of the topical cultural dialogue.

The Solution

Technology & creativity has the power to solve many real world issues. If we could pull together the nation’s brightest minds, much can be achieved in any country. Coca Cola Dreamland is a project that allows the nation to contribute and empower local talents in solving critical community issues through creativity and use of technology.

The Execution

Every purchase of Coca-Cola contributes 10 cents to the Coca Cola Dreamland fund, with the total amount shown on the website along with a call to action to submit their Dreamland ideas of solving issues within the country, large or small. A panel is put together to evaluate the proposals and funding is given to the winners.