ILLUMI Fest Run 2019
MPI Generali (Event)
Content Planning
The Challenge
We are given the task to manage the social media, Facebook and Instagram of ILLUMI Fest Run 2019 for 6 months prior to the event as well as doing an on-site event coverage. Our tasks included monthly calendar post plan, post curation, content curation, community management, media buy and reporting.
The Solution
We create an awareness, retargeting of past participants and to increase the registration numbers from 4k participants (past event) to 7k participants for this year.
The Result
We achieved the target number of 7000 participants and up to 550% fan growth on Instagram and Facebook.From 300 to 1955 followers.