Petronas

Ke Pangkuan Bonda

The Challenge

Celebrate the joys of festivities and rich cultural heritage of the Muslim community while concurrently building Petronas' brand affinity amongst the Muslim community and general population.

The Solution

Traditions. Life lessons. Memories. And most importantly, family. Home is where it all begins. And all these haven't changed even until today. Set around a humble kampung house, this webfilm takes us through the growing years of a small family and their young daughter on the eve and the first day of Raya. Spread the love and joy with #PetronasRaya2014

The Result

4.5m Views, 5.28k Likes, 412 Comments. Bronze for Best Use of Music, Merit for Film Direction, Editing and Cinematography at Kancil Awards Malaysia 2014.