Samsung

The Person Behind The Pen (Proposal)

The Challenge

Create a prominent role for Stylus and Note 4 features in addressing current trends/ passion points/ pain points of Malaysians.

The Solution

The person behind the pen. Different people have different handwriting, each telling a unique story — no two are alike, not even in identical twins. To uncover the story behind each person, we invite Malaysians to start writing by hand again with a simple sentence story and we will have a graphologist analyse the personality that guides their pen.

The Execution

We conduct a social experiment through onground activity by inviting people to uncover their personalities behind their handwriting with the GALAXY Note 4 pop-up booth. Participants then are able to choose to be matched with a compatible personality and get connected through Facebook.