Tiger Beer

Tiger Times (Proposal)

The Challenge

Reintroducing Tiger to the youths of Singapore with more appeal and accessibility.

The Solution

Tiger Times. An online community for users to track events and redeem points to win the big prize.

The Execution

To encourage users to compete for the big prize, the Tiger Times microsite is planned to feature all events for the whole year. For every event attended, users will be given a unique code for them to key in their points into the microsite. The higher the points the bigger the chances to win an exclusive dinner at Tongkang, Clarke Quay with their loved one.