Das Auto Show 2012

The Challenge

Visitors spent up to 45 minutes queuing for the Das Auto Show 2011 but only spent 15 minutes at the event. How do we shorten the waiting time?

The Idea An online ticketing system and a dedicated showtimes application.

The Result

Less than 3 minutes of registration and more time to experience the show.
Best Digital Integration - Merit, Best Online Driver - Silver at Marketing Events Awards Singapore 2012.