A multi-disciplinary creative and communication leader with 23 years of global experience across Malaysia, Singapore, Indonesia and Hong Kong specializing in strategic thinking, creative direction, brand development and culture-led storytelling to create meaningful high-impact brand experiences.
His portfolio of clients includes Signify, Uniten, Petronas, Felda Global Ventures, Volkswagen, Proton, Hyundai Singapore, Naza, Malaysia Airlines, Milo, Heineken, Guinness, HSBC, Bank Mandiri Indonesia, Samsung, Telekom Malaysia, Panasonic Singapore, Olympus Singapore, HTC Singapore, Inti University, Nippon Paint, Singapore Police Force, Red bull, Tiger Beer Singapore, Heineken, Bausch & Lomb, Pos Malaysia, Gardenia, L'occitane, Aberdeen Singapore, Prudential, Shangri-La, Delta Airlines and Government of Malaysia to name a few.
His work focuses on helping brands through ideation, film, storytelling, art, user experience design, and campaigns that will benefit daily lives in this connected age.