The Challenge
LINKED : LIQUID : LIVE. Create stories that provoke positive conversations and advocacy. Linked, Liquid & Live Content approach not only helps engage audiences with breakthrough content, but more importantly, ensures Coca-Cola remains an active and ongoing part of the topical cultural dialogue.
The Solution
Technology & creativity have the power to solve many real-world issues. If we could pull together the nation’s brightest minds, much can be achieved in any country. Coca-Cola Dreamland is a project that allows the nation to contribute and empower local talents in solving critical community issues through creativity and the use of technology.
The Execution
Every purchase of Coca-Cola contributes 10 cents to the Coca-Cola Dreamland fund, with the total amount shown on the website along with a call to action to submit their Dreamland ideas of solving issues within the country, large or small. A panel is put together to evaluate the proposals and funding is given to the winners.
