The Challenge
To instill noble values among Malaysians and showcase social unity through a festive commercial that resonates emotionally across diverse communities.
The Solution We developed and launched a web film that told a heartfelt story highlighting the government’s Menu Rahmah initiative while subtly embedding the value of ihsan (compassion). Through this narrative approach, the film celebrated everyday kindness and reinforced the spirit of togetherness at the heart of Malaysia’s festive culture.
The ResultThe web film achieved significant nationwide traction, garnering 117,661 views on YouTube, over 628,000 views on Instagram, and 2.5 million views on TikTok. Its strong performance across platforms reflected the public’s resonance with the story and its message of unity and compassion.