The Challenge
To ‘rebrand’ CIMB by introducing and creating awareness of the new brand proposition to reinvigorate the brand, build credibility, and instil confidence in consumers of the bank’s brand. This is in anticipation of COVID-19 simmering down and to welcome in the new year that will hopefully usher in a new beginning for us Malaysians.
The Solution
The Solution
#KitaSamaSama #MovingForwardWithYou In these two years apart we’ve learned that we’re not so different after all. We share the same worries and dreams the same drive to rise again. And the same hope for a better future. If we can get through this, we can get through anything together.
The Result
The Result
When we face challenges in life, what matters most is to never give up and push ourselves forward. We’ll be there with you every step of the way because we believe moving forward is easier, when we do it together.
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Campaign Visual
