The Challenge
Any traveler worth their salt knows delicious meals don't happen in the hotel. A huge problem for Shangri-La, which has over 500 properties with the financial misfortune of being attached to their hotels. To change this, we needed to completely overhaul their dining programme to do the impossible: get foodies excited about dining in the hotel.
The Solution
A food and drink programme that gives you access to curated culinary experiences, unique local offers, and rich instant rewards across our four distinct brands – Shangri-La Hotels & Resorts, Kerry Hotels, Hotel Jen, and Traders Hotels. It’s time to unlock experiences worth savoring. #FromTheTable.
The Result
The fully integrated global campaign which runs across web platforms, print, global social media, CRM (including SMS and email), influencer and brand partnerships, will feed your mood, your soul, and your stomach by playing on the age-old question; “what are you in the mood to eat?”. And whatever your mood, all roads will lead to the table.
