The Challenge
UNITEN would like to launch its October intake with a new campaign by using its previous commercial creatively.
The Solution
A call-to-action campaign, #UnlockYourInfinitePossibilities, was launched with a 10-second TV commercial incorporating 6 seconds from the past commercial in a futuristic and time-traveling concept.
The Result
An impactful new storyline derived from the past asset within a tight production budget.
Campaign Visual
